What is the best way market our chiropractic office?
July 28, 2010 by MrAuthor
Filed under Chiropractic
I have interview with a chiropractor and in this last one he asked me to give him some marketing ideas that were inexpensive.
I included: word of mouth, donations for raffle prizes, and bartering with other businesses.
Does anyone else have any ideas?
Actually he does not have a Yellow Page ad nor does he intend to invest in one. He will not direct mail people because he feels that is bothersome. He is looking for ways to promote our business WITHOUT being in someone’s face.
What is everyone’s opinion on health fairs? Worthwhile, or no?
Please do not post links. It is only wasting your time. They will not be looked at.
I guess I ned to make something clear. We have a website and we get plenty of traffic. We do not sell any products and therefore a site like the one you listed would not help any.
I’m looking for different ideas than those that most use, but obviously nobody has any answers.
well if he’s like most chiropractors he has at least one Giant ad in the Yellow Pages.
That is a complete waste of money.
He pays…$300 at least …and likely $600 or more every month …for an ad….which sits in a closed book 99% of the year…right next to all of his competitors…so if his prospect didn’t know what their options were before opening the book…they do now.
He really just needs to have a tiny ad or be alphabetically listed.
Big ads do not outpull small ones….color does not ouptull black and white….and 80% of what comes out of a yellow pages salesman is twisted truth…and thus…fraud in my opinion.
Direct Mail that is carefully crafted, will generate a far better return.
That $300 to $600 a month spent on a very professional looking post card with an outstanding offer, can be placed in front of 1000 to 2000 demographically targeted prospects, or previous customers each and every month.
That is 1000 people being forced to see his ad versus, him waiting for someone to open that book.
Well done direct mail (put together by direct mail professionals…because they know how to make it work) can have as much as a 10% response…but what if only 2% (national average) respond…thats at least 20 per month…..240 per year….does his YP ad bring in 240 per year? I’d bet 8 of my 10 fingers it doesn’t even come close.
So besides the actual cash he’s dumping into his YP ads, rather than the much more aggressive direct mail method…and those 240 people are going to visit his competition….he is thus losing those sales…not to mention the repeat visits from those people…how much does that ad up to over a year? ….tens of thousands….and that is the true cost of his YP ads. …Tens of thousands of ADDITIONAL revenue that could be in his bank account by years end that wasn’t in there last year simply by putting his YP money into direct mail, and even supporting it with radio ads and a good referral system…which will help each of those 240 bring in one or more of their peers.
Passive advertising ( ads that just sit and wait for someone to see them) is the least effective form of advertising…and the yellow pages represents the EXTREME in passive advertising.