Business Owners: An Extra Hand When You Need it!

November 27, 2009 by  
Filed under Advertising, Business-to-Business, Office, Service

Hi! My name is Mary Lutz. I’m a virtual assistant. Some of you may be asking, “What is a virtual assistant?” Let me explain.

A virtual assistant is basically an office assistant, but not an employ in your office. Virtual Assistants are business owners and entrepreneurs, just like yourself. Virtual Assistant’s typically work from their home, via the Internet and offer a wide range of services. Most virtual assistants (VA’s) specialize in only a few areas of service, so some business owners may find it most useful to sub-contract two or more VA’s.

The benefits of sub-contracting a virtual assistant are:

  • No hourly wage or salary to pay
  • Money isn’t wasted on idle time…you pay for only the time the VA is actually working on your project
  • Your business doesn’t have to pay for employee benefits like insurance or worker’s compensation, or vacation

pvbshand125The name of my business is Professional Virtual Business Solutions, or ProVBS for short. I specialize writing services: short articles for blog posts, articles and reports on a wide range of topics, recipes, food articles, and much more. If you need a writing service not listed, please request a quote.

I also specialize in setting up blogs and websites using WordPress and WordPress Theme customization, including customized header graphics.

So, business owners, be sure to think of ProVBS when you need an extra hand!

Response advertising is

September 4, 2009 by  
Filed under Advertising

Response advertising is not about obtaining the lowest cost per reply or conversion.

Response advertising is about optimizing the inefficient. -

Direct response advertising is the business of designing, writing, and placing advertisements that ask the reader (your target audience) to respond by either calling a phone number, sending a business reply card, or visiting a website for more information.

Direct response advertising is salesmanship in print or over the air. Read more Published on January 5, 2000 by Dean Kennedy As an Advertising student, a fantastic source of information Rapid Response Advertising is a great source of information and an ‘inside look’ on how the professionals work in the Advertising industry.

Direct-response advertising is geared to eliminate an intermediary in the purchase process.

Direct response advertising is geared to eliminate an intermediary in the purchase process. Also, popular as “accountable advertising”, direct response advertising is no way similar to TV adverts or commercials. Now last but not the least category of direct response advertising is emails. At its core, direct response advertising is a marketing message that incorporates a “call to action.

Internet direct response advertising is a very flexible marketing and advertising tool.

Customers, manufacturers or retailers are willing to use direct response advertising for their benefits, and Internet direct response advertising is quite capable to meet their expectations.

The Internet direct response advertising is not quite suitable for creating brand asset or increasing the knowledge of new products or services.

Check out examples of our work”Direct-response advertising is tried and tested, response-oriented advertising that’s written and designed to solve your customers’ problems, give them a reason to take action, and convince them to do business with you.

Direct-response advertising is not flashy or clever.

Direct response advertising is done for the purpose of getting a prospect to self-select and do something, typically calling an 800 number and buying your product or service. By contrast, conventional response advertising is active and immediate. Where brand advertising is waving a flag, response advertising is making a call to arms.

Here’s the components of an average direct response ad:

Headline that catches the reader’s attention

Text (copy) that builds rapport with the readerBenefits of what it is that you are offering

Call to action

A direct response advertising is the only type that is accountable.

Article writing for you

June 10, 2009 by  
Filed under Advertising

Article writing for you

As a promotional tool to drive targeted traffic to your web site, article writing is considered one of the key tools that should be employed. Article exchange has also become a popular way for people to get fresh content for their sites and as a method to promote them. People who use the search engines want this fresh information too, so the search engines are hungry for new creative articles. Even though most people use the Internet as a giant database, search engines view it like a massive information resource. It is a good idea to understand what it is the search engines are looking for, so rewriting an article automatically makes it something the search engines want, unique content.

Many people prefer to write their own articles though and if you are one of those then here are a few tips you may want to consider. First of all, research your topic, there is a wealth of information you can search for before you start and all you need to do is enter a few keywords into a search engine. Having a structure to the article is paramount so think about when you read something, there is always an introduction, a larger middle section and a concluding paragraph. The last section to your article does not need to be more than about 4 or 5 sentences just to sum up with the whole article about 25 sentences or so long or between four to five hundred words. They are easier to read if they are split into paragraphs, normally about five and don’t forget to place a resource box at the end with your name and brief details including any links to sites you may have.

You can easily write articles for yourself or for others and it can be a very profitable business as well as enjoyable.
If you are not full of ideas of what to write, then I can help you a way to start. The easiest way to start is to write about something you already know because we all have special knowledge gained from our experience in life which we could pass on to others through an article or series of articles. You could also, get some ideas for niche markets and these would at least give you a starting point for writing.

To become a good article writer you should employ good writing techniques. Article writers are by their very nature, prolific so your skills in this area will improve the more you write so that means writing on a daily basis. This is a tied and tested method and basically, the more writing you do, the better you become and so do the results of your efforts. These are obviously only my guidelines and have worked for me and may not suit everyone but it’s important to remember that whatever method works for you, stick to them if you intend to write regularly.

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