The Fundamentals of Business-to-Business Sales & Marketing

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today’s relentless revenue and margin demands.

The Fundamentals of Business-to-Business Sales & Marketing

Five Characteristics of a Good Bookkeeper

Before we start talking about a bookkeeping business let’s distinguish between a bookkeeper and an accountant. A lot of people interchange the words bookkeeper and accountant often times not realizing they are two different things. In reality they are two very different things.

For the most part a bookkeeper doesn’t have a college degree in accounting where as an accountant does. A bookkeeper does more basic type duties such as data entering. This can include things like creating and mailing invoices to the customer, entering bills, paying bills and processing payroll data.

An accountant is going to handle the more detailed oriented type tasks. They will take care of handling expenses that have occurred but haven’t been entered by the bookkeeper. These entries will need to be adjusted by the accountant. An example of something like this would be bank loans (interest that has incurred since the last payment). Another example would be money earned (wages) by the employees of a company that will be paid next week. It could also include things like miscellaneous expenses, etc. There’s several different things. The other important aspect that the accountant will do that the bookkeeper doesn’t is they will prepare financial statements and work with upper management on understanding these things.

Now that we have distinguished a bookkeeper and an accountant let’s talk about a bookkeeping business and what makes a good bookkeeper. Here are five characteristics that a good bookkeeper should possess.

• Enjoys working with numbers
• Detail oriented
• Time Management skills
• Familiar with current technology
• Analytical

If running a bookkeeping business is something you think you would enjoy, possess the skills necessary and want more information pick up a copy of Mom’s Talk Biz Guide to Starting Your Own Bookkeeping Business. You will find tips on what you need to get your bookkeeping business started, earning potential, keeping your clients satisfied and that’s just to name a few!

The Entrepreneur’s Guide to Business Law

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Start a Blog, Make Friends & Make Money

Smart Blogging Skills is a fifteen week blogging course created by Kelly McCausey, host of Solo Smarts.   A long time blogger and online business coach, Kelly has been helping others get started with a blog for more than seven years now.  She wrote this course to train her own blogging interns – it’s packed with proven strategies for profitable blogging.

Whether you’re starting a new blog or have a blog that you’d like to give a boost to, Smart Blogging Skills will guide you through a fifteen week journey to a blog you’ll be proud of.

Visit the Smart Blogging Skills site to read full student testimonials and learn more.

 

5 Benefits of Outsourcing for Online/Offline Business Owners

5 Benefits of Outsourcing for Online/Offline Business Owners

When you are in business for yourself, especially one that is conducted online, you’ll find there are a number of different things for you to learn about that can save you time and make you money. Outsourcing is by far one of the more exciting things to discover and put to use.

All too common is the business owner who feels they have to do everything themselves in order for things to go smoothly in their online venture. This couldn’t be farther from the truth! In case you’re curious about why so many online business owners are singing the praises of outsourcing, keep reading to see just five of the many benefits it can obtain.

More Value for Your Time
When you own an online business, one of the most important things to remember is how much your time is really worth. When you think about the dull or repetitive tasks that you are doing, you’ll find this work is not worth your high per hour price tag! When you outsource, you’ll pay someone else to take care of those responsibilities while you give attention to the more important, money-making projects.

Saving Resources
Think about everything that goes into the tasks that you would outsource. This will range from things like your time and space to costs such as Internet and software. After awhile all of these costs add up. For instance, graphics software can get quite expensive. If you are outsourcing an activity, you get more than just the task itself out of the way. You will also get someone who specializes in areas of your business that you may not know quite as well as or have no desire to learn. More than likely these people will already have the tools needed to complete their assignment. Depending on the project, this might save you money and learning time. This brings me to the next benefit of outsourcing.

Going to the Experts
The tasks you are outsourcing might not be ones that you have no desire to learn about, whether they are troubleshooting, manufacturing, taking orders, website design and maintenance, or something else. By handing the work over to an expert who enjoys and makes it their business to know these things, you’ll be able to take advantage of their knowledge in the area without having to learn it yourself. This in turn will give your customers or clients more than you could possibly give them yourself.

Expand
When you outsource, you will soon realize that you are in a great place when it comes to getting more involved with your business. You will be able to expand and provide everything your customers need. Outsourcing frees you up to try new things with your business, learn more and experience new aspects of your industry.

Accountability
When you outsource, you will have a contract with the person or company you are working with. By having someone else who is depending on work from you, you are more apt to stay ahead of the game by planning better and making sure that you’re tasks are getting completed as well.

When you first begin learning about and implementing outsourcing techniques within your business, you’ll find out those boring or repetitive tasks can easily be handed off to someone who enjoys doing them. This will allow you, as the business’ owner, to free up more time to concentrate on more important aspects of your business such as product creation, advertising, networking and other marketing practices.

These are the things that will help your business to grow even more profitable.

Are you a slave to your Online Business? Break the chains. Check out www.OutsourceWeekly.com to find out how!

A better yellow page directory

What makes a better yellow page directory?

Why doesn’t the phone company publish their advertising prices? Is it because their prices start at around $60.00? Oh, yes, that is per month, and don’t worry, “we’ll just add it to your phone bill.”

You want two ads? No problem! The second ad is the same price and “we’ll just add it to your phone bill.”

Have you ever wondered why they want to hid the advertising on your phone bill?

Now you know a better yellow page directory would not charge those outrageous prices, right?

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Stay with me for pricing that’s right!

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Cheap is not always the best or even reasonable when you do not get what you want.

The Wall Street Journal had the following headline in their PERSONAL TECHNOLOGY column:

“The Product: Cheap, Way Over-Hyped, But Really Works.”

The columnist, Walter S. Mossberg, states in the article:

“When I see a high-tech product that’s advertised mainly via frequent hard-sell TV ads, as if it were a diet pill, I tend to assume it can’t be very good.” He then gives his opinion on the reasons you and I would not even consider the product, and he wouldn’t either.

Then he states: “But, after receiving reader request to review [the product], I decided to do so. To my surprise, it worked pretty much as advertised. It has a few drawbacks, and extra fees for added services. But I found [the product] easy to set up and easy to use.”

Why does this product, with its low price, outperform the big boys at a price they cannot compete with?

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Stay with me for the answer.

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Let’s go over what A Better Yellow Page Directory would include:

Should the price be under $90.00 for a year? And include more than one listing (including different categories and multiple business locations)? And not have publishing deadlines? And be searchable by Google and Yahoo? And have up to 800 characters of space for each directory listing? And have Twitter followers? And have syndicated feeds? And cover a more reasonable area than the phone company provides? And be part of a national network of Yellow Page Directories?

How can a company provide that kind of service at that price?

Just like the product Mr. Mossberg discussed in his article, cost control is the secret – and passing the savings on to the advertisers.

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And the answer you have been looking for is:

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Right Here. InAreaCode888.com has all the “I Wants” in A Better Yellow Page Directory. That’s why we call it Yellow Pages on Steroids.

Hey phone companies, match our prices if you can.

Unlimited Yellow Page Directory Listings – $87.97 per year.

Upgrade to a Marketer Membership and get unlimited Super Blog advertising included for $49.97 per month for 60 months (and yes, you can cancel at any time without penalty).

What’s Super Blog Advertising? It’s just like newspaper ads, magazine ads, flyers, post cards, coupon books, newsletters and any other announcement used by businesses to promote their products and services.

Did you notice, for $49.97 per month you get at least twice what the phone company gives you? Yes, it also gives you more than any other advertising service out there.

For a limited time, 100 Charter Memberships can get all of this  for $149.97 per year. This is a Marketer Membership with a fixed price for as long as you stay an active member.

Will anyone match our service and price? Not likely.

And if you are not satisfied with our service, you get a no questions asked 30 day money back Guarantee.

Please visit our enrollment page:

http://www.inareacode888.com/basic-membership/

Not ready to advertise with us yet? Please bookmark our site and come back and use our services as a consumer. You can also follow us on Twitter or through our syndication feed. The links for these are in the upper right hand corner of this page (the orange button is the RSS feed, the blue button is Twitter).

Thank you,

JimmyB,
President, In Area Code Web Sites, Ltd.

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Want more?
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The first 50 Chartered Members will also receive a 60 second YouTube ad for free. An example is:

http://www.youtube.com/watch?v=2EABBJfVfPE

Business Owners: An Extra Hand When You Need it!

Hi! My name is Mary Lutz. I’m a virtual assistant. Some of you may be asking, “What is a virtual assistant?” Let me explain.

A virtual assistant is basically an office assistant, but not an employ in your office. Virtual Assistants are business owners and entrepreneurs, just like yourself. Virtual Assistant’s typically work from their home, via the Internet and offer a wide range of services. Most virtual assistants (VA’s) specialize in only a few areas of service, so some business owners may find it most useful to sub-contract two or more VA’s.

The benefits of sub-contracting a virtual assistant are:

• No hourly wage or salary to pay
• Money isn’t wasted on idle time…you pay for only the time the VA is actually working on your project
• Your business doesn’t have to pay for employee benefits like insurance or worker’s compensation, or vacation

The name of my business is Professional Virtual Business Solutions, or ProVBS for short. I specialize writing services: short articles for blog posts, articles and reports on a wide range of topics, recipes, food articles, and much more. If you need a writing service not listed, please request a quote.

I also specialize in setting up blogs and websites using WordPress and WordPress Theme customization, including customized header graphics.

So, business owners, be sure to think of ProVBS when you need an extra hand!